2nd International Symposium on Social Media 2020

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Theme: Advances in global social media landscape: trends and newly emerging narratives

Social media has become an invaluable tool in nearly every aspect of our daily lives. However, there are potential and significant risks associated with the use of social media. Globally, the subjects of social media and social media networks have gained interest with most researchers because of their impact on building virtual communities and networks. Many researchers are now interested in learning more about the social media platforms and their effects on communities.

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Day 1 | Wednesday, November 4th 2020

SESSION 1 OFFICIAL OPENING CEREMONY Chairperson: Dr. Collins Oduor Rapporteur: Austin Odera
8:00 - 8:30AM Logging in by guests and welcoming of guests by the Master of Ceremony - Dr. Collins Ondiek Oduor
8:30 - 8:35AM Welcoming remarks by Coordinator, SIMElab Africa - Dr. Patrick Kanyi Wamuyu, Coordinator SIMElab Africa
8:35 - 8:45AM Opening speech by the Vice Chancellor, USIU-Africa - Prof. Paul Tiyambe Zeleza, Vice Chancellor USIU-Africa
8:45 – 8:55AM Opening remarks by the representative of the US. Embassy Nairobi - Emily S. Fertik, Press Attaché, U.S. Embassy Nairobi
8:55 – 9:00AM MC invites the day Keynote Speakers
9:00 – 9:20AM Speech and presentation by the day Keynote Speaker 1Bukola Onashoga, Nigeria Exploring the Security and Privacy trends on Social Networks
9:20 - 9:40AM Speech and presentation by the day Keynote Speaker 2 – Caroline Jerotich Kimutai, Kenya Issues and Effects of Social Media Platforms on News Reporting and Gathering
9:40 - 10:00AM Speech and presentation by the day Keynote Speaker 3 – Aparna Pavani, India Social Media Consumption in the age of COVID-19
10:00 – 10:05 Provision of conference protocol by the committee representative
10:05 –10:20AM Tea break
SESSION 2 PAPER PRESENTATION Chairperson: Dr. Emmanuel Adejoke Jadesola Rapporteur: Beatrice Owino
Time Paper Title Presenter
10:20 -10:40PM A Comparative Analysis of Resilience to Disinformation in WhatsApp Political Groups in Kakamega John Ndavula
10:40 -11:00PM Social Media Intoxication, Addiction, Self Esteem and life Satisfaction Kolachina Srinivas
11:00 -11:20PM User Gratification Factors Influencing Political Discourse on Twitter: Case of Building Initiative in Kenya Kinyua Ndwiga
11:20 -11:40PM Exploring the Nexus between Online Alcohol Posters and Youth Binge Drinking Habits among College Students in Kenya Joseph Malechwanzi, Christine Mwangangi & Abdirizak Guyo
11:40 -12:00PM
12:00 -12:10PM Q&A
12:10 -1:30PM Panel Discussion 1: Moderator: Caroline Khamala Topic: Building Brand Awareness on Social Media: Effective Social Media Marketing Strategies Panelists: 1. Nelisa Ngqulana 2. Mina Okuru Addico 3. Veronica Ofosuhemaa Owusu, 4. Jignesh Thakkar
1:30–2:00PM Lunch Break
SESSION 3 PAPER PRESENTATION Chairperson: Prof J. V. Rao Rapporteur: Susan D. Nyambura
Time Paper Title Presenter
2:00 - 2:20PM Evaluation of Public’s Adoption of Social Media as a Corporate Communications Strategy at National Environment Trust Fund Mapesa Nelson
2.20 - 2:40PM The role of LinkedIn as a communication platform in Human Resource Development by formal sectors in Kenya: A Case of employees and Human Resource Practitioners in Nairobi County. Enock Masaki Magack
2:40 - 3:00PM Government and Citizen Interaction in Social Media Joyce Kabue
3:00 - 3:20PM Social Media Spamming: Exploiting trending Hashtags to Promote Small Businesses Patrick Kanyi Wamuyu
3:20 - 3:30 PM QA
SESSION 4 Social Media Business Intelligence Demo Chairperson: Dr. Gabriel Okello Rapporteur: Jacktone Momanyi
3:30 - 4:30PM Social Media Data Analytics and Insights Demo Kelvin Jonck, Managing Director YOUKNOW: African Partners to Social, Marketing and Consumer Intelligence Tech platforms.
4:30 - 4:40PM Q&A
4:40PM Guest leave at their leisure

Day 2 | Thursday, November 5th 2020

SESSION 1 PLENARY SESSION Chairperson: Dr. Adejoke Emmanuel Adesola Rapporteur: Beatrice Owino
8:00 - 8:30AM Logging in by guests and welcoming of guests by the Master of Ceremony - Dr. Adejoke Emmanuel
8:30 - 8:35AM Welcoming remarks and invitation of the Keynote speaker - Dr. Patrick Kanyi Wamuyu
8:35 - 8:55AM Speech and presentation by the day Keynote Speaker –1 - Martin Mwegi Magero, Kenya Social Media use for Social Support, Advocacy and Awareness-Building
8:55 - 9:15AM Speech and presentation by the day Keynote Speaker – 2 - Anastacia Cheruiyot, Kenya Social Media in Agriculture
9:15 - 9:35AM Speech and presentation by the day Keynote Speaker – 3 - Dr. M. S. Narayana, India Social Media and Knowledge Management
9:35 - 9:40AM Provision of day’s protocol by the committee representative
SESSION 2 PAPER PRESENTATION Chairperson: Dr. Joshua Rumo Rapporteur: Kevin Mudavadi
Time Paper Title Presenter
9:40 - 10:05AM Generating Business Intelligence Through Social Media Data Analytics: A case Study of Facebook’s Audience insight Tool Otunla Aderogba Oluwatosin
10.05 - 10:30AM Is Technology a necessary evil? Wayumba, Iddah
10:30 - 10:55AM Role of Social Media and its Impact on the Society V. S. Bhagavan
10:55 – 11:00AM Q&A
11:00 – 11:15AM Tea Break
SESSION 3 PLENARY SESSION Chairperson: Dr. Patrick Kanyi Wamuyu Rapporteur: Austin Odera
11:15 - 12:35PM

Panel Discussion 2:

Moderator: Dr. Geoffrey Serede Sikolia Topic: Stigma and Stereotypes on Social Media: Use of social media to cause emotional pain, stigmatize people and reinforce stereotypes. Panelists: 1. Hellen Ombima 2. Dr. Leah Komen 3. Philip Ogola 4. Dr. Charity Waithima
SESSION 4 SOCIAL MEDIA DATA MINING AND ANALYTICS Chairperson: Dr. Gabriel Okello Rapporteur: Jacktone Momanyi
12:35 - 1:35PM Social Media Data Analytics and Insights Demo
  • Kelvin Jonck, Managing Director YOUKNOW: African Partners to Social, Marketing and Consumer Intelligence Tech platforms.
  • 1:35–2:05PM Lunch Break
    SESSION 5 PAPER PRESENTATION Chairperson: Dr. Patrick Kanyi Wamuyu Rapporteur: Austin Odera
    Time Paper Title Presenter
    2:05 - 2:30PM A Spiral of Silence for Political Discourse: Examining Digital Political Empowerment Among Kenyan Voters in 2017 Election Kevin C. Mudavadi
    2.30 - 2:55PM An examination of the effects of fake news on public perception of Corona Virus on Twitter: The Kenya Experiences Protus Murunga
    2:55 - 3:20PM Health Tweets during Covid-19: An Exploration of Health Promotion amongst Kenyans on Twitter Robert Rukwaro Maina & David Biwott Lomwoyora
    3:20 - 3:45PM
    3:45 - 4:10 PM Social Media and its Impact on Poverty K.V.B. Ganesh
    4:10 - 4:20PM Q&A
    4:20 - 4:40PM Closing
  • U. S. Embassy Nairobi - Emily S. Fertik, Press Attaché, U.S. Embassy Nairobi
  • USIU-Africa – Prof. Amos Njuguna, Dean, School of Graduate Studies, Research and Extension, School of Graduate Studies, Research and Extension, USIU-Africa
  • 4:40PM Guest leave at their leisure

    Registration

    If you have any questions, please send an email to: simelabadmin@usiu.ac.ke

    WHEN

      •   Jun 21, 6000 8:00 AM - 5:00 PM
      •   Jun 21, 2400 8:00 AM - 5:00 PM

    WHERE

      •   VIA ZOOM

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