Global Agribusiness Management and Entrepreneurship (GAME) Center


The USIU-Africa’s GAME Center aims at improving management and leadership capacity at small scale agribusiness entrepreneurs and leaders of producer organizations including youth, farmers and farmer associations. The Center focuses on enhancing the innovation and analytical skills of these change agents, market oriented skills, improving efficiency and effectiveness, improving productivity within the agricultural market systems and providing information to increase the quality and productivity of the agricultural sector. This is done within 3 key units; Capacity Building (training of trainers and certificate courses), Research (development and upscaling training materials, development of multimedia case studies) and Living Hub (training and mentoring student consultants for agribusiness workplaces – forming agent networks).


Agent Network Model project

USIU-Africa in partnership with Techno Serve and DFID developed an Agent Network Model, a platform that facilitates buyer and supplier market strategies in the agricultural market system. The project focused on 80 agents from Gatamaiyu Farmers’ Dairy Cooperative, Muki Farmers’ Dairy Cooperative, Kitiri Farmers’ Dairy Cooperative, Farmers’ Dairy Cooperative, Karati Farmers’ Dairy Cooperative, Njambini Farmers’ Dairy Cooperative, Nyala Dairy Cooperative Society, Bimeda and Equity Bank, Ol Kalou. USIU students that were engaged in the project helped in collection and analysis of data used for monitoring and evaluation of the agents, acted as mediators between the co-operatives and the agents and facilitated meetings and field farmer visits.


Expanding Business Opportunities for Youth in the Fish and Poultry Sectors in Kenya

GAME Center received a grant of KES 33,883,211 from International Development Research Center of Canada (IDRC) and the Australian Center for International Agricultural Research (ACIAR) for a Metro AgriFood Living Lab. The 18-month grant whose aim was to support youth aged 18-35 in engaging in profitable agribusiness. The project was implemented by USIU-Africa through GAME Center, License to Grow (Netherlands), Van Hall Larenstein (VHL), University of Applied Sciences (Netherlands) and Michigan State University (USA). 39 young people, 15 from Nyandarua County were selected to attend an intensive business training course. The project achieved a 90% business launch success rate of youth ventures in the fish and poultry sectors, whereby 60% were women.


Metro AgriFood Living Lab

This is a unique research concept supporting Kenya’s entrepreneurs to actively engage in profitable agri-businesses. It is designed to identify and field test innovative business models for taking innovations to scale. The research uses the Metro AgriFood Living Lab model to guide current and aspiring youth entrepreneurs in developing profitable agri-business enterprises in the agri-business sector.
The Metro AgriFood Living Lab model brings together a unique set of activities and services that create the needed synergy to support not only learning, but also innovation, business development and the creation of new knowledge. The Living Lab is the intersection of the following three components: Capacity Building & Training, Business Support & Innovation and Action Research.

What are the Benefits?

  • Improved experiential learning of youth agri-food entrepreneurs.

  • Provision of a platform for education, marketing, management, as well as industry, NGO and government linkages.

  • By the end of the project life, entrepreneurs (youth and especially women) drawn from all over Kenya will have been trained to adopt and actualize the project activities in the field.


There will be an intensive 2 weeks classroom learning, and 12 months business coaching and counselling for further assistance with development of individualized business plans and presentation to potential funders.


With support from the International Development Research Centre (IDRC), and the Australian International Food Security Research Centre (ACIAR), the GAME Center’s Metro AgriFood Living Lab at United States International University-Africa in Nairobi will be looking for 1200 young people who have agricultural or food business that they want to scale up their businesses.

We target 1200 young people of between 18 and 35 years who would like to expand their agribusiness enterprise in Kenya.

There will be an invitation to a one-day workshop to present your business concept for selection. If your business concept meets certain criteria, you will be selected for further assistance from the Metro AgriFood Living Lab, including business plan development, marketing research, and access to implementation resources.

Selection Criteria

  • Kenyan nationals/citizens residing in Kenya

  • Strong business acumen

  • Age of between 18 to 35 years

  • Literacy in English (spoken and written)

  • Possession of a business (more than six months old)

  • Potential to develop entrepreneurial ability

  • Passion to grow the business as well as sub-contract other entrepreneurs as suppliers.

NB: 1200 youth drawn from Kisumu, Kakamega, Bungoma, Kiambu, Nairobi, Nyandarua, Nakuru, Kericho & Baringo will be trained. Women are encouraged to apply.

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