By Bernard Owuor and Rose Kamande

The Department of Cinematic Arts in the School of Communication, Cinematic and Creative Arts hosted the International Animation Day celebration on 28 October with the theme “Global Business Opportunities for Animators in Africa”. The day featured sessions to help aspiring animators and enthusiasts gain insights into the animation industry. Topics ranged from business to marketing and the history of animation. The event featured a diverse range of animation experts and leaders who shared their insights, experiences, and visions for the future of animation.

Dr. Geoffrey Serede, the Interim Dean of the School of Communication, Cinematic and Creative Arts delivered a heart-warming and inspiring opening address. He emphasized the pivotal role animation plays in our lives, not only as a form of entertainment but as a powerful tool for communication, education, and storytelling. He cited examples of animated films and series that had touched hearts, conveyed important messages, and left a lasting impact on society.
Ms. Mony Moringa who is the Project manager at Samna Digital Media and also a USIU-Africa alumnus shared her career experience. Her journey was a testament to the power of hard work and determination, networking and mentorship in achieving career success. Her story left a lasting impact on those in attendance, motivating them to strive for excellence in their career paths.

Mr. Desmond Bosire, a dedicated entrepreneur and an animation business expert provided valuable insights into the business of animation. He talked about collaborations, fundraising and diversification of content that can provide opportunities within the ever evolving and dynamic world of animated entertainment. He emphasized that the animation industry is very competitive and success takes time and requires a strong understanding of the target audience for an animation business investment.

Mr. Jonathan Michael, the Marketing Manager, East Africa Century Pictures Ltd. finally shared his experience and marketing knowledge. He dived into the difference between the mainstream and independent films while highlighting the “the consumer” as the main factor. That a profound understanding of the market is essential for developing effective sales strategies. Studios that invest in market research and data-driven decision-making processes are better equipped to succeed in acquisition of a consumer base and is the key to achieving long-term growth and profitability.

The session concluded with a call to action for all attendees to use International Animation Day as an opportunity to appreciate and celebrate the art form. The presentations ignited inspiration and encouraged all to continue pushing the boundaries of animation. The day served as a reminder of the impact animation has had on our lives by bringing joy, inspiration, and a touch of magic to our world.