Social media gurus provide tips to communication students

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On Monday October 9, digital strategist Mark Kaigwa and Kenyan YouTuber Aurthur Mandela (also known as Xtian Dela) engaged graduate and undergraduate students of communication in a forum dubbed “AMA” (Ask Me Anything) held at the Lecture Theater 5 in the Science Center, courtesy of Assistant Professor of Journalism and Mass Communication Dr. Lucy Gichaga.
Mr. Kaigwa, the founder of Nendo - a strategy & storytelling consultancy for digital Africa - gave a talk on ‘Uncovering the uniqueness of social media in the African context’ where he emphasized on the audience being the first determinant of what social media platform to use and proposed POST (People, Objective, Strategies and technology) as a roadmap in developing a social media strategy.
Mr. Kaigwa was listed as one of Forbes Africa’s 30 under 30 Best Young Entrepreneurs in Africa in 2013. “The default device in Africa is the mobile phone where a population of only 350 million has access to the internet,” he said.
Mr. Mandela, who in his words ‘bumped into social media’, shared his journey to fame through social media and also imparted advice on how to build a brand, emphasizing on the importance of being relevant offline and making offline relationships worthwhile.
“The best place to network is at events,” he said as he encouraged his audience to offer free business services to gain brand visibility, as well as the need for consistency in order to develop one’s brand.
Mr. Mandela has won several awards including the Best Twitter Personality in Africa in 2015, the Best Facebook profile in Africa in 2016 and the second Most Influential Twitter Personality in Africa in the Africa Bloggers Awards.

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