#WhereLeadersAreMade: Tony Gatheca, Co-founder and Chief Executive Officer of Transcend Media Group (TMG)

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By the Alumni Department

Tony Gatheca is the Co-founder and Chief Executive Officer of Transcend Media Group (TMG), one of the leading full service integrated marketing, advertising and communication agencies in Kenya with a regional presence in 6 East African countries.

TMG is affiliated globally to McCann Worldgroup headquartered in New York and Mullen Lowe Group headquartered in London. An enthusiastic marketing professional with over 20 years of experience in the industry; Tony has expertise in both Above the Line (ATL) and Below the Line (BTL) campaigns encompassing strategy, creative, media buying, public relations and digital marketing.

Tony has a Global Executive MBA in Strategic Management from USIU-Africa, in collaboration with SolBridge International School of Business, South Korea, having graduated in 2013 and an undergraduate degree in B.COM, Marketing and Business Administration from Daystar University in 1998.

He served as Chairman of the Marketing Society of Kenya (2015-2017) where he instituted far-reaching policy reforms, forged new partnerships and restored credibility within the industry. He has sat in the boards of Kenya Audience Research Foundation (KARF), Advertising Standards Board, Super Brands Council and AIESEC. He is also a member of the Advertising Practitioners Association (APA) and Public Relations Society of Kenya (PRSK).

Dedicated to youth empowerment, Tony served as a judge and mentor in the inaugural 254 Youth Entrepreneurship Awards in 2019. With a passion of growing teams and dreams throughout the course of his career, Tony has developed award-winning advertising campaigns, engaging the youth.

True to brand, TMG conceptualized and implemented the Trust Condoms rebrand – “Kuwa True”, and the NYS rebrand – “True to self, True to Country”, that both won best rebrand and re-launch, at the MSK Gala 2012 and 2014, respectively.

‘Truth Well Told’, the driving mantra behind the success – Tony believes in producing ‘Work that Works’ and delivers on the brand promise to consumers.

Previously employed in various Media Houses over the course of a decade, including Nation Media Group; Tony was part of the pioneering commercial team of the broadcasting division that launched NTV and Nation Radio in the year 2000. Tony then joined McCann Erickson in 2002, where he learnt the ropes of agency business before returning to work in media for Radio Africa Group - KISS FM and Classic FM as an agency sales manager.

After leading the sales and marketing team at Capital FM, Capital Group Ltd since 2005, Tony embarked on his Entrepreneurial journey, founding TMG in 2010, striving to create campaigns that will transcend beyond generations.

During his free time, Tony loves to play golf at the Muthaiga Golf Club where he is a member.

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