By Serah Ngetha

The strong interest Inventory is a tool that was developed by industrial psychologist John Holland, after realizing that even after getting monetary rewards, praise for a job well done, promotions and annual paid vacations, workers still lacked motivation in their workplaces. He developed this tool now used by organizations to match employees’ interests to the organizations and available positions.

Today, although the Strong Interest Inventory or the Holland Code is not a diagnostic tool, it is used as an indicator in various high schools and universities, to help students choose the right major and create a sound career plan.

The Holland Code aids individuals identify their interests by exploring six broad areas; realistic, investigative, artistic, social, enterprising and conventional (RIASEC). Each of these areas offers a broad range of industry options that an individual can explore based on their passion. It also describes a person’s personal preferences in five areas which are; work style, learning environment, team orientation, leadership style and risk taking.

After taking the test, the individual’s strongest or most compatible occupations are ranked based on a list of specific jobs or industries, which are related to their strongest interest areas.

The PACS office uses the RIASEC/ Holland Code to aid students identify their interests and help them align these interests to their majors and build a career out of it.

How is the Strong Interest Inventory relevant?

By helping students identify their interests and using these as a reference for the courses or units that are relevant, the Holland Code helps students become more engaged in their studies and in building a skill set. It also heightens a student’s self-awareness and enables them to develop a deeper understanding of their individual strengths and weaknesses.

Placement and Career Services is located on the first floor of the Freida Brown Students Center, and opened every week day during working hours. Further assistance can be rendered on phone (0730116778/779/796/803), or via email (This email address is being protected from spambots. You need JavaScript enabled to view it.).