Marketing
MKT 3010 Principles of Marketing
An introduction to the study of the marketing function in the business enterprise. A study is made of market segmentation and the creation of market demand to serve profitably the needs of customers. The key elements in marketing strategy are studied - product planning and promotion - with customers and competitors as dominant reference points.
Prerequisite: BUS 1010
Credit: 3 units
MKT 3020 Marketing Information Systems
This course equips the students to understand marketing projects and functions using computer technology. The students are introduced to marketing decision support systems for tasks as product pricing, distribution choices, promotion planning.
Prerequisites: IST 2040 and MKT 3010
Credit: 3 units
MKT 4010 International Marketing
An analysis of key international marketing activities and functions. Topics include environmental constraints, exporting, international product planning, and international selling and advertising. The various concepts are integrated through the development of a complete international plan for the marketing of a product in another country.
Prerequisite: MKT 3010
Credit: 3 units
MKT 4020 Marketing Research
Examines marketing research information as an information-providing activity for the purpose of management decision making. Provides an understanding of what marketing research is, what kinds of information it can provide, and how it is used by marketing managers.
Prerequisite: MTH 2210, MKT 3010
Credit: 3 units
MKT 4030 Marketing Communications and Buyer Behavior
Examines methods that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations, and other forms of promotion. Evaluates the characteristics of each form of promotion in varying marketing situations for formulating communications strategies and tactics.
Prerequisite: MKT 3010
Credit: 3 units
MKT 4040 Global Marketing Strategy
Investigates marketing techniques and programs as developed and implemented on an international scale. Evaluates international marketing strategies, special goals, and decision-making processes that are part of marketing internationally.
Prerequisite: MKT 3010
Credit: 3 units
MKT 4050 Services Marketing
An examination of the unique aspects of services. Study of the role of the marketing manager and the service/sales team’s responsibility to develop and implement market plans as part of the corporation’s strategic and operational plan.
Prerequisite: MKT 3010
Credit: 3 units
MKT 6000 Managerial Marketing
Focuses on the necessary skills to be an effective global marketing manager including analytical decision-making tools that apply to managerial aspects of the marketing functions and tasks. The course will address the skills needed to be a persuasive oral and written communicator of corporate marketing information
Prerequisite: BUS 5030
Credit: 3 units
MKT 6010 Marketing Communications Strategy
Examination of strategies that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations, and other forms of promotion. Focuses on managerial aspects of communications design, development, and appraisal, and on decisions made to stimulate demand and develop total marketing communications programs.
Prerequisite: BUS 5030; MKT 6000
Credit: 3 units
MKT 6020 Marketing Research
Examination of marketing research information as an information providing activity for the purpose of management decision making, alternative research designs and their relative strengths and weaknesses; and the major types of measurement techniques and data collection methods.
Prerequisites: BUS 5030 and BUS 5090; MKT 6000
Credit: 3 units
MKT 6040 Global Marketing Strategy
Investigation of marketing techniques and programs as developed and implemented on a global scale, the extent of standardization of marketing programs across several countries; and the selection of appropriate entry strategies for foreign markets.
Prerequisites: BUS 5030; MKT 6000
Credit: 3 units
MKT 6050 Information Systems Applications in Marketing
The course covers various aspects of designing information systems so as to make marketing decisions. It also covers aspects of planning and designing the marketing information systems to leverage company wide data from other functional areas in order to efficiently create competitive advantage.
Prerequisites: BUS 5080; BUS 5030
Credit: 3 units
MKT 6710 Marketing Internship
Directed internship in a private firm, a not-for-profit organization or a government agency for experience in the practical application of marketing management. A range of 200-400 hours required depending on the organization.
Prerequisite: BUS 6220
Credit 3 Units
MKT 6800 Seminar in Marketing
Seminar on special topics in marketing.
Credit: 3 units
MKT 6850 Project
Independent research under the direction of a faculty advisor. Projects may include library or empirical research or analysis and written report on the marketing aspects of an appropriate business organization (private firm, not-for-profit organization or government agency).
Prerequisite: BUS 6220
Credit: 3 Units
An introduction to the study of the marketing function in the business enterprise. A study is made of market segmentation and the creation of market demand to serve profitably the needs of customers. The key elements in marketing strategy are studied - product planning and promotion - with customers and competitors as dominant reference points.
Prerequisite: BUS 1010
Credit: 3 units
MKT 3020 Marketing Information Systems
This course equips the students to understand marketing projects and functions using computer technology. The students are introduced to marketing decision support systems for tasks as product pricing, distribution choices, promotion planning.
Prerequisites: IST 2040 and MKT 3010
Credit: 3 units
MKT 4010 International Marketing
An analysis of key international marketing activities and functions. Topics include environmental constraints, exporting, international product planning, and international selling and advertising. The various concepts are integrated through the development of a complete international plan for the marketing of a product in another country.
Prerequisite: MKT 3010
Credit: 3 units
MKT 4020 Marketing Research
Examines marketing research information as an information-providing activity for the purpose of management decision making. Provides an understanding of what marketing research is, what kinds of information it can provide, and how it is used by marketing managers.
Prerequisite: MTH 2210, MKT 3010
Credit: 3 units
MKT 4030 Marketing Communications and Buyer Behavior
Examines methods that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations, and other forms of promotion. Evaluates the characteristics of each form of promotion in varying marketing situations for formulating communications strategies and tactics.
Prerequisite: MKT 3010
Credit: 3 units
MKT 4040 Global Marketing Strategy
Investigates marketing techniques and programs as developed and implemented on an international scale. Evaluates international marketing strategies, special goals, and decision-making processes that are part of marketing internationally.
Prerequisite: MKT 3010
Credit: 3 units
MKT 4050 Services Marketing
An examination of the unique aspects of services. Study of the role of the marketing manager and the service/sales team’s responsibility to develop and implement market plans as part of the corporation’s strategic and operational plan.
Prerequisite: MKT 3010
Credit: 3 units
MKT 6000 Managerial Marketing
Focuses on the necessary skills to be an effective global marketing manager including analytical decision-making tools that apply to managerial aspects of the marketing functions and tasks. The course will address the skills needed to be a persuasive oral and written communicator of corporate marketing information
Prerequisite: BUS 5030
Credit: 3 units
MKT 6010 Marketing Communications Strategy
Examination of strategies that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations, and other forms of promotion. Focuses on managerial aspects of communications design, development, and appraisal, and on decisions made to stimulate demand and develop total marketing communications programs.
Prerequisite: BUS 5030; MKT 6000
Credit: 3 units
MKT 6020 Marketing Research
Examination of marketing research information as an information providing activity for the purpose of management decision making, alternative research designs and their relative strengths and weaknesses; and the major types of measurement techniques and data collection methods.
Prerequisites: BUS 5030 and BUS 5090; MKT 6000
Credit: 3 units
MKT 6040 Global Marketing Strategy
Investigation of marketing techniques and programs as developed and implemented on a global scale, the extent of standardization of marketing programs across several countries; and the selection of appropriate entry strategies for foreign markets.
Prerequisites: BUS 5030; MKT 6000
Credit: 3 units
MKT 6050 Information Systems Applications in Marketing
The course covers various aspects of designing information systems so as to make marketing decisions. It also covers aspects of planning and designing the marketing information systems to leverage company wide data from other functional areas in order to efficiently create competitive advantage.
Prerequisites: BUS 5080; BUS 5030
Credit: 3 units
MKT 6710 Marketing Internship
Directed internship in a private firm, a not-for-profit organization or a government agency for experience in the practical application of marketing management. A range of 200-400 hours required depending on the organization.
Prerequisite: BUS 6220
Credit 3 Units
MKT 6800 Seminar in Marketing
Seminar on special topics in marketing.
Credit: 3 units
MKT 6850 Project
Independent research under the direction of a faculty advisor. Projects may include library or empirical research or analysis and written report on the marketing aspects of an appropriate business organization (private firm, not-for-profit organization or government agency).
Prerequisite: BUS 6220
Credit: 3 Units