The primary mission of the program in journalism is to graduate highly competent professionals who have acquired communication and critical thinking skills appropriate to the practice of journalism: writing, editing and design in print and broadcast media. The program stresses a balance between the theoretical and practical elements of journalism.   In view of the fact that a viable career in the media profession requires graduates who understand the changes in society, journalism education includes a fusion with

liberal arts and social sciences that are offered as a part of the general education requirements at USIU in Nairobi.

Degree Requirements  120 units
Courses are three units unless otherwise indicated.

General Education   48 units
Click here to go to General Education page

Major     36units

LOWER DIVISION CORE  15 UNITS
JRN 1102 International Mass Media
JRN 1105 Introduction to Broadcast Media
JRN 1106 History and theory of public relations
JRN 2201 Introduction to Print Media

UPPER DIVISION CORE  15 UNITS
JRN 3000 News Reporting & Writing
JRN 3005-Fundamentals of Photography
JRN 3007 Media Law & Ethics
JRN 3301 Feature Writing
JRN 4025 Creative Writing

ELECTIVES  6 UNITS
JRN 3011- On-line Journalism
JRN 3020-Development Journalism
JRN 3021 Media Audiences and Public Opinion
JRN 3022-Business writing
JRN 3025-Human Rights reporting
JRN 3026-Gender reporting
JRN 3027- New Media Production
JRN 4028-Professional Writing
JRN 4029- Radio Production II
JRN 4030-Television and Video Production II
JRN 4032-Public Relations Ethics
JRN 4033-Advertising and Media Audiences

The Senior Experience   6 units
SEN 4800   Integrated Seminar
JRN 4900   Project 
or
JRN 4910  Internship

Unrestricted Electives/Minor  15 units
3 Units(1Course) must be lower (1000-2999) and 12 units (4 courses) must be upper level (3000-4999).

CONCENTRATIONS 15 Units
Journalism Students MUST select Print Media, Broadcast Media or Public Relations as a concentration.

Print Media
JRN 2102-Introduction to News Editing
JRN 3009-Community Media
JRN 3922-Photojournalism
JRN 4031- Print Media Production
JRN 4401-Editorial Writing

Broadcast Media
JRN 2106-Principles of Broadcasting
JRN 3010-Television and Video Production I
JRN 3321-Radio production I
JRN 4027-Broadcast documentary
JRN 4034-Broadcast Script Writing

Public Relations
JRN 2109-History and Theory of Advertising
JRN 3014-Corporate Media Management
JRN 3018- PR and Organizational Communication
JRN 3901 -Principles of Advertising
JRN 3911-Principles of Public Relations