Brain power
Jackie Cameron
Posted: Thu, 02 Jun 2005 12:00 | © Moneyweb Holdings Limited
 
There’s a wind of change sweeping through Africa’s tertiary business institutions as academics embrace goals to boost the continent’s economy and generally improve the quality of living of its citizens.

It’s increasingly out with the theory books produced in first-world countries and in with practical case studies of companies doing business in Africa.

Tertiary institutions – particularly those with an emphasis on business education – are also moving closer together along with the increasing acknowledgement by political leaders that the key for sustainable growth lies in educating Africa’s citizens.

This was the message from deans from across Africa who attended the World Economic Forum’s Africa Economic Summit in Cape Town this week.

Academics are hoping – and expecting – that the G8 group of countries will agree to hand over about US$8-bn over 10 years for education projects in Africa. Institutions that should benefit will also be expected to support neighbouring institutions and use their expertise to help boost education on the continent.

John Rowett, of the Association of Commonwealth Universities (UK), says science and technology education are “the absolute key(s) to economic growth” and obvious areas where Africa has “a major deficiency”.

Every G8 country “is investing hugely” in its own tertiary education systems, he noted.

The gap between Africa and the rest of the world will “just get wider and wider” unless the educational requirements of the continent are addressed, said Rowett. Universities are “the key to sustainable development of the continent”, he told Moneyweb.

A breakfast meeting of academics heard how business schools around Africa are increasingly emphasizing the practical rather than theoretical in courses.

Nick Binedell of the Gordon Institute of Business Sciences in South Africa, said business schools have become “quite practical, are delivery and action-oriented”. The case studies are “real” and appropriate to Africa – rather than textbook examples, like GE and Enron, which perhaps have less relevance for business players on this continent.

Peter Bamkole, director of Enterprise Development Services at the Lagos Business School, Nigeria, pointed out that in many countries, particularly Nigeria, most businesses are “classified as small business”.

It is essential, therefore, to factor this in to educational programmes aimed at business. In Nigeria, his institution has started, among other things, networking programmes so that entrepreneurs can put pressure on one another to succeed and learn from each other.

Small businesses have different needs and are often overlooked in their importance as contributors to economic growth, employment levels and wealth creation, said Bamkole.

He cited a number of Nigerian business successes as a result of these practical programmes: small operations growing their businesses substantially or turning adversity to business advantage.

In one example, a small company helped a telecoms company increase its subscriber base from 4 000 to about 150 000; in another, a local fruit juice trader started manufacturing produce after a trade problem stopped its supplies.
 
As Nigeria and South Africa move closer together in their business relationships, it is also essential to make sure the political and business leaders are sharing information, he said.

Guy P Pfeffermann, former chief economist of the IFC and director of the Global Business School Network (GBSN), said the International Finance Corporation (IFC), the private sector arm of the World Bank Group, had brought deans and professors from across Africa to participate in the annual Africa Economic Summit.

“As highlighted in the report of the Commission for Africa, higher education is crucial for economic development. While the primary focus of the World Bank and IFC is on infrastructure development, GBSN is focusing on “human” infrastructure development.”

The GBSN has launched several African pilot programmes, financed by the IFC, in which some of the world’s top business schools are lending their support to African business schools.

This includes a program focused on introducing practice-based teaching and learning methods – often involving classroom discussion of case studies -into African management education curricula.

“It is important to educate people not just at a school level, but at a business education level. Africa, now, is the IFC’s top priority”, said Pfeffermann.

He said that an important consideration is reversing the “brain drain” experienced by Africa, where qualified individuals seek employment elsewhere in the world after obtaining tertiary qualifications.

“If people are taught locally and taught by the locals, the chance they will work locally is much greater. This in turn will improve the investment climate because companies go to countries where they can find a pool of competent managers,” added Pfeffermann.
 
World Economic Forum
 

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