John Mullins,
London Business School         

John W. Mullins is an Associate Professor and Chair of the Entrepreneurship Group at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. in marketing from the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms (Gap, Jewel Foods, Osco Drug) including two ventures he founded and one he took public (Pasta Via International).

Since becoming a business school professor in 1992, John has published three books and more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Business Venturing, and the Journal of Product Innovation Management. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation.

John’s trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (London: Prentice-Hall/FT, 2003), is the definitive work on the assessment and shaping of market opportunities. John is also co-author of Marketing Management: A Strategic Decision Making Approach, 5^th edition and Marketing Strategy: A Decision Focused Approach, 5^th edition.

John has consulted with and done executive education on four continents for a variety of organizations both large and small, including Roche Diagnostics, Time Warner Communications, the Eastman Kodak Company, Pumpkin Ltd., The Musicland Group, Montgomery Watson, Inc., the Young Presidents Organization, the International Finance Corporation of The World Bank, the International Planned Parenthood Federation, and others.

Murray Low,
Columbia Business School

Professor Low is an Associate Professor of Management and Director of the Eugene M. Lang Center for Entrepreneurship at Columbia Business School, New York, USA.

Professor Low is an experienced entrepreneur and a leading authority on entrepreneurship in independent, corporate and not-for-profit settings. Starting businesses in several industries led him to study how the entrepreneurial process differs by context. His current research examines the dynamics of entrepreneurial careers. As the founder of the Columbia Entrepreneurship Program, he has worked to make entrepreneurship a viable career option for MBA graduates.

Professor Low consults to both small and large companies, family businesses and not-for-profits. He teaches executive seminars in the areas of entrepreneurship and strategic management and makes frequent presentations to academic and industry groups. He has published widely in academic and practitioner journals and is a regular commentator in the media.

For more information on Professor Low, please visit http://www0.gsb.columbia.edu/whoswho/full.cfm?id=55567

For information on Columbia Business School, please visit http://www.columbia.edu

Barbara Jamieson,
Edinburgh Business School

Barbara Jamieson, MBA, MCIM “Chartered Marketer”, MMRS, is a Senior Teaching Fellow, Edinburgh Business School, Heriot Watt University, Edinburgh, UK.

Barbara’s career in marketing started in advertising, first working as an advertising executive for a major UK supermarket chain and then in account management for an international advertising agency.  She moved on from advertising into marketing consultancy and has worked with many public and private sector organisations in the UK on a wide range of strategic marketing and management issues.

Barbara’s marketing experience encompasses many sectors, including health, local government, the arts, tourism, and financial services. She moved into academia in 2000 and is presently a Senior Teaching Fellow at Edinburgh Business School, Heriot Watt University, Edinburgh. Edinburgh Business School is a major global provider of distance learning MBA and DBA education, with a current student base of over 10,000 located across the world.

Her key area of responsibility in Edinburgh Business School is face to face delivery of the core Marketing course on the MBA programme to full-time, part-time and Executive MBA students on campus in Edinburgh, and to MBA student groups in countries as far apart as China, Israel, and Serbia. She also supports distance learning students interactively via on-line Faculty Boards and has overall responsibility for various elective subjects in the Marketing field, including International Marketing, Marketing Research, Sales Force Management, Marketing Channels, and Marketing Communications.

In terms of written materials, Barbara is responsible for the preparation of study and evaluation materials on the core Marketing programme and a number of Marketing-related elective courses.  Evaluation materials include both text-based and on-line interactive learning facilities. She also sets and marks MBA examination scripts. Her current interests are the analysis of market opportunities, the role of branding and knowledge management in achieving competitive advantage, and marketing communications.

For information on Edinburgh Business School, please visit http://www.hw.ac.uk